Privacy Policy
Last updated: January 1, 2026
At EvenTide Outfitters, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.
1. Information We Collect
1.1 Information You Provide
We collect information you voluntarily provide, including:
- Account information: Name, email, password when you create an account
- Order information: Billing/shipping address, phone number, payment details
- Communication: Messages, emails, and feedback you send us
- Newsletter: Email address when you subscribe
1.2 Information Collected Automatically
When you visit our website, we automatically collect:
- Device information: Browser type, operating system, device type
- Usage data: Pages viewed, time spent, referring website
- IP address: For security and analytics purposes
- Cookies: See our Cookie Policy section below
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Communicate with you about orders, products, and promotions
- Improve our website and customer experience
- Prevent fraud and enhance security
- Comply with legal obligations
- Send marketing communications (with your consent)
3. Information Sharing
We do not sell your personal information. We may share your information with:
- Service providers: Payment processors, shipping carriers, email services
- Analytics partners: To help us understand website usage
- Legal authorities: When required by law or to protect our rights
4. Cookies and Tracking
We use cookies and similar technologies to enhance your experience. Cookies are small files stored on your device that help us:
- Remember your preferences and cart contents
- Understand how you use our website
- Deliver relevant advertisements
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
5. Data Security
We implement appropriate security measures to protect your information, including:
- SSL encryption for data transmission
- Secure payment processing through trusted providers
- Limited access to personal information
- Regular security assessments
However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for 7 years for tax and legal purposes.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of marketing communications
- Object to certain processing activities
To exercise these rights, please contact us at privacy@eventideoutfitters.com.
8. Marketing Communications
With your consent, we may send you promotional emails about new products, special offers, and fishing tips. You can unsubscribe at any time by clicking the "unsubscribe" link in any email or contacting us directly.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.
10. Children's Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.
11. California Privacy Rights
California residents have additional rights under the CCPA, including the right to know what information we collect and how it's used, the right to delete personal information, and the right to opt out of the sale of personal information (we do not sell personal information).
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website with a new effective date.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
EvenTide Outfitters
Email: privacy@eventideoutfitters.com